Microsoft: Certifiably Certifiable

Of course, Microsoft's Zune is also certified for Windows Vista, just not certified for Windows Vista so it won't play back the same protected files.

Confused? You will be.

DRM is *Really* Dead

As I said, but don't take my word for it, just ask Microsoft:

The Zune Marketplace online store has been restocked and redesigned to make it even easier for people to find what they are looking for. The Zune software has also been completely redesigned with a new look and feel and lots of helpful new features. In addition to offering more than 3 million songs, the updated version of Zune Marketplace will launch with thousands of music videos for sale and over 1,000 of the top audio and video podcasts available for free. Consumers will also be able to choose from a selection of more than 1 million digital rights management (DRM)-free MP3s, which can be played with Zune or any other digital media player.

(Via Boing Boing.)

Microsoft Welcomes Openness and Standards

Here are some wise words on EMI's move to sell its entire catalogue without DRM:

Reindorp said the move could help Microsoft's effort, loosening the tight bonds between the iTunes store and the iPod.

"This does open things up a little bit," Reindorp said. "It potentially makes the competition more on a device-to-device or service-to-service basis. It will force the various services to really innovate."

Hmmm: now that's interesting. Microsoft reckons that opening things up is a good thing, because it will help it fight Apple on the basis of innovation. So how about if we "opened up" office formats, by opting for the vendor-neutral ODF?

Who's Zuning Who?

Here's a nice thought:

We're figuring out that DRM isn't the best way to buy. And Microsoft can put the nail in the coffin in two, three, or five years when they end support for Plays For Sure formats--making sure all those tunes you bought while they were trying to attack Apple with Plays For Sure are just money wasted. In a few years, when we're all enjoying digitally watermarked music that, while it can't be plopped onto an illegal sharing site, can be played on any device, shared with a few friends or family members thanks to well-formed personal-use exemptions in U.S. copyright law, and inexpensive, flexible-format digital music stores give us no incentive to pirate music from seedy, virus- and porn-infested sharing sites, we'll look back on the Zune as the moment we all shook off our digital music stupor and said, "Whoa, wait a second. Why would we pay for this?"

Memo from the Long Spoon Department

Microsoft has a long and inglorious history of working closely with companies only to shaft them royally when it suits. Now it looks like the same is happening with music. According to this TechDirt piece:

Microsoft's super hyped up portable entertainment device, Zune, isn't even compatible with protected Windows Media files that use Microsoft's own "PlaysForSure" copy protection. Yes, that's right. All of the content that people bought on services like Napster, Rhapsody, Yahoo, Movielink or Cinemanow that they figured would continue to be supported by everyone outside of Apple... just discovered that Microsoft has cut them off.

So all those copmpanies who thought they were one of Microsoft's closest pals just found out why you should always use a long spoon to sup with the devil.

Microsoft's Unhealthy Move

For all its corporate rapaciousness, Microsoft has always been scrupulous in keeping its partners happy: it knows that much of its immense strength derives from the huge Windows ecosystem it has created around itself. Indeed, whatever its manifest misdeeds in terms of abusing its monopoly position, it is arguable - and the company itself has made the argument - that through this vast network it has created far more wealth than any harm it is accused of.

Against this background, two recent moves are pretty astonishing. First, there is Zune, which as many commentators have observed, is unlikely to damage Apple so much as all those who signed up to the horribly-named "PlaysForSure" initiative to provide online music services based around Microsoft technologies.

And now, even more surprising, we have Microsoft's move into offering healthcare software. The actual figures involved are minuscule, but the signal it sends is immense. For it seems to suggest that in its growing desperation at the loss of market share in its traditional sectors - and with the threat of ever-greater losses in the future - the company has decided to break its golden rule to leave to third-parties vertical markets, while it supplies (at a handsome profit) all the infrastructural stuff.

I can't help seeing the hand of Ballmer in this, eager to make his own mark on what is still Bill Gates's company. It would be an obvious thing for a hard-nosed salesman to do - to carve up former partners in an attempt to grab slices of new pies. But I predict that the move will go down very badly with Microsoft's erstwhile supporters, already unnerved by the sword of Zune hanging over them, as they begin to wonder which sector will be next on the Microsoft hitlist.

In fact, I expect they're starting to feel as sick as a parrot.