Jeff Bezos' New New Thing - the Old Old Thing

Business Week gets uncharacteristically breathless about Jeff Bezos' amazing, risky, unheard, innovative, super-duper bet:

Bezos wants Amazon to run your business, at least the messy technical and logistical parts of it, using those same technologies and operations that power his $10 billion online store. In the process, Bezos aims to transform Amazon into a kind of 21st century digital utility.

Wow, Jeff, that's so totally, insanely, amazingly, utterly, far-outly, er, identical to an idea that IBM had four years ago:

IBM is laying down a $10 billion wager that business technology of the not-too-distant future will center on what it calls "computing on demand."

Maybe you and the Business Week team should go and take a nice long cold shower. Not together, you understand.