Moguls of New Media, Moguls of Old Media

The Wall Street Journal has a nice piece about what it calls the "moguls of new media":

As videos, blogs and Web pages created by amateurs remake the entertainment landscape, unknown directors, writers and producers are being catapulted into positions of enormous influence. Each week, about a half-million people download a comedic video podcast featuring a former paralegal. A video by a 30-year-old comedian from Cleveland has now been watched by almost 30 million people, roughly the audience for an average "American Idol" episode. The most popular contributor to the photo site Flickr.com just got a contract to shoot a Toyota ad campaign.

What I like about this WSJ feature is that it shows clearly the difference between the new media it celebrates and the old media it represents. The WSJ piece is well written, well edited and full of well-researched facts. Rather unlike new media, which tends to be scrappy and light on substance. But then, that's its charm, just as the reason the WSJ will always have a role, even when new media becomes even more pervasive and even more successful, is because it will never be any of these things. (Via Slashdot.)