YouTube, the Government's NewTube

In the light of this:

Keelan says, “YouTube is increasingly a resource people consult for health information, including vaccination. Our study shows that a significant amount of immunization content on YouTube contradicts the best scientific evidence at large. From a public health perspective, this is very concerning.”

Clearly, we need to start seeing YouTube for what it is: a communications medium that governments should be employing routinely to get messages - about health, for example - across:

According to Wilson, “The findings also indicate that public health officials should consider how to effectively communicate their viewpoints through Internet video portals.”

With one important caveat: that governments must learn to use YouTube on its own terms - not trying to impose traditional formats, which will simply be ignored. That's going to be hard...