Microsoft and Artificial Scarcity

One of the themes of this blog is the relationship between scarcity and abundance. Here's a good example of how you make something artifically valuable by making it scarce:

Due to very heavy traffic we’re seeing as a result of interest in the Windows 7 Beta, we are adding some additional infrastructure support to the Microsoft.com properties before we post the public beta. We want to ensure customers have the best possible experience when downloading the beta, and I’ll be posting here again soon once the beta goes live. Stay tuned! We are excited that you are excited!

So either they're saying that they didn't expect Windows 7 beta to be popular and their infrastructure doesn't scale, or they've let this happen on purpose to generate a little buzz. In other words, in order to make Windows 7 desirable, first you make it unobtainable....

Free As in ...."Free Love"?

Techdirt's Mike Masnick pointed to yet another exploration of free as a business model. It's called "Free Love":

which is all about the ongoing rise of 'free stuff', and the brands already making the most it. Not to mention the millions of consumers who are happily getting into a free-for-all mindset. Yes, expectations are being set. Absorb and apply!

In fact, this is probably the best round-up to date of all the different kinds of free business models. It had all the ones I had come across, and many I hadn't.

Mike concludes his post with an excellent - and self-referential - point:

It's neat to see all of these different things come out at the same time -- once again highlighting the concept that ideas generally aren't formed in a vacuum. The trends that resulted in so many people recognizing the same thing at once are all around us. Yet, if we believed in the world where artificial scarcity rules, then we'd be focused on who "owned" this concept and who got the rights every time someone else mentioned it. That, of course, would be silly. By allowing so many different people to express these concepts, not only do we all get to see different perspectives on the same concept, but we get to learn from each other and build on these ideas.

Peace, man.

Just Drop It

Oh, great:

Music Drop

In one gesture

One drop that contains one song which can be used only one time to emphasize the value of the product and the meaning of giving.

As in: introduce an artifical scarcity where there is none? And add to the heap of poisonous high-tech detritus we dump in the environment while you're at it? Nein, danke. (Via The Next Web blog.)