27 February 2008

Free As in ...."Free Love"?

Techdirt's Mike Masnick pointed to yet another exploration of free as a business model. It's called "Free Love":

which is all about the ongoing rise of 'free stuff', and the brands already making the most it. Not to mention the millions of consumers who are happily getting into a free-for-all mindset. Yes, expectations are being set. Absorb and apply!

In fact, this is probably the best round-up to date of all the different kinds of free business models. It had all the ones I had come across, and many I hadn't.

Mike concludes his post with an excellent - and self-referential - point:

It's neat to see all of these different things come out at the same time -- once again highlighting the concept that ideas generally aren't formed in a vacuum. The trends that resulted in so many people recognizing the same thing at once are all around us. Yet, if we believed in the world where artificial scarcity rules, then we'd be focused on who "owned" this concept and who got the rights every time someone else mentioned it. That, of course, would be silly. By allowing so many different people to express these concepts, not only do we all get to see different perspectives on the same concept, but we get to learn from each other and build on these ideas.

Peace, man.

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