Document Freedom Day a Month Too Late?

It all sounds jolly japes:

On 26 March 2008, the Document Freedom Day will provide a global rallying point for Document Liberation and Open Standards. It will literally give teams around the world the chance to "hoist the flag": A 'DFD Starter Pack' containing a flag, t-shirt, leaflets and stickers is in preparation and is planned to be sent out in the first weeks of March to the first 100 teams that sign up. Sixteen teams already signed up during the preparation phase of the DFD prior to this release. Sign your team up now!

Hurry, hurry, hurry.

But I can't help feeling that they have missed a trick here. Surely the obvious time to try to raise awareness of open documents and open standards was just before the meeting beginning on February 25 in Geneva to decide the fate of Microsoft's soi-disant Open Office XML format?