Emoticonatronic

I'd have expected this news about a new Emotion Incubator Group at the W3C to have been released on the 1st April:

Emotion-oriented (or "affective") computing is gaining importance as interactive technological systems become more sophisticated. Representing the emotional states of a user or the emotional states to be simulated by a user interface requires a suitable representation format. Although several non-standard markup languages containing elements of emotion annotation have been proposed, none of these languages have undergone thorough scrutiny by emotion researchers, nor have they been designed for generality of use in a broad range of application areas.

Well done Andy Updegrove for spotting this: quiet day at the office, Andy?