Showing posts with label product description. Show all posts
Showing posts with label product description. Show all posts

04 June 2008

Harvesting the Wisdom of Crowds

Here's a clever idea: use customer reviews to fine-tune your product description. After all, reviews by their very nature tend to be brutally honest, so it's a great place to find out what customers really think. Moreover, you discover what they really like (great for copy) and dislike (better tell the development people....)