The Bookless Author

Somebody looking at the bigger picture:

The past few days I have been in talks with Sina's VIP Book Channel. We will sign a contract on 11 November so that henceforth I will no longer put out books in print. I will write exclusively online, giving my readers material on Sina VIP. Qimen Dunjia will be my last print novel.

Many readers may be asking themselves: why?

The reason is very simple: environmental protection. Since I began writing horror novels in 1999 I have published 14 books [list of titles omitted]. How much paper was used to market these books across the country? How many forests were chopped down? The unlimited space online wastes neither paper nor ink—it doesn't consume resources. Sina's VIP Books has opened up a new model for reading: authors get income, the environment is preserved, and the audience can read things easily and cheaply. At the same time it is a blow to piracy—it accomplishes several things at one stroke.