Dopplr Doubles Up

They say that if you can't measure it, you can't manage it. That's certainly true in terms of the carbon footprint of air travel. If you're not aware of how much you're producing, how can you set about minimisiing it sensibly?

Now you can, thanks to Dopplr:

On Thursday at ETech, Gavin Starks announced that Dopplr is teaming up with AMEE to help you measure your travel carbon footprint.

We’re still putting the finishing touches on this feature, but we’re previewing it with alpha-testers this week and it’ll be launching soon. Measurement is just the first step along this road, and we’ll be working with AMEE to make sure you have pointers to the information you need to understand and act on this data.

This is a great example of how the very latest in Web 2.0 approaches can make a difference to the real world too.