One of the central arguments I and others make is that piracy is actually *good* for media producers in all sorts of ways (there lots of links to examples in my submission to the Hargreaves enquiry.)
The content industry has simply refused to consider this possibility, because it would undermine all its arguments for harsher enforcement of copyright - even though it might help them to make more money (it seems that control is more important than cash...)
Against that background of pig-headed refusal to look at the objective facts, news of an imminent announcement by Apple of a cloud-based music service could be rather significant:
Apple no doubt has paid dearly for any cloud music licenses, and it's unclear how much of those costs it will eat or pass on to consumers. One possibility would be to bundle an iCloud digital locker into Apple's MobileMe online service, which currently costs $99 a year and synchronizes contacts, e-mail, Web bookmarks, and other user data across multiple devices. Users will be able to store their entire music collections in the cloud—even if they obtained some songs illegally. That would finally give the labels a way to claw out some money on pirated music.
I think this could be an important moment: it would suddenly give the recorded music industry an incentive to accept, if not actively encourage, piracy, because it would effectively be marketing for the new service (and for others that will doubtless come along based on the same idea.)
This, of course, is what some of us have been saying all along; but if it takes Apple to get this idea into the heads of the music industry, so be it. The main thing is that we need to move away from the current obsession with repressive "enforcement" measures that will cause huge collateral damage to freedom and society, as the chilling calls for a "civilised" (as in locked-down, monitored and corporatised) Net at the recent eG8 circus made only too clear.
Let's just hope that the labels don't manage to snatch defeat from the jaws of victory on *this* one, too....
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