How to Sell Books

I've written before about how those selling content need to pay more attention to the packaging; it looks like the Vatican has got the message:

The Vatican's Secret Archives, one of the world's great repositories of historical documents, is selling a limited edition of 800 numbered copies of the Chinon parchment.

It is printed on synthetic parchment, comes complete with a reproduction of the original papal wax seal, and is packaged in a soft leather case together with a scholarly commentary.

Each copy will cost just over 5,900 euros ($8,000; £3,925).

Update: Here's an interesting, and rather less flippant, post exploring the same idea (Via Open Access News.)