Radiohead Do It Again

They really get the hang of this new music stuff, don't they?

LIMITED EDITION 7 ALBUM USB STICK - 10 DEC

Strictly limited edition 4Gb USB stick, shaped in Radiohead's iconic "bear" image and housed in a bespoke deluxe box. Contains all seven Parlophone albums (including one live album) available as CD quality WAV audio files. Also contains digital artwork for each album.

Let us count the ways: time-limited edition; .Wav format, original digital artwork, wacky physical format. Yup, that's cool. (Via paidcontent.org.)

In the Digital Age, Analogue Makes the Money

Further hints that the way to make money with digital content is to go analogue:

Why do so many people still love vinyl, even though its bulky, analog nature is anathema to everything music is supposed to be these days? Records, the vinyl evangelists will tell you, provide more of a connection between fans and artists. And many of today's music fans buy 180-gram vinyl LPs for home listening and MP3s for their portable devices.

"For many of us, and certainly for many of our artists, the vinyl is the true version of the release," said Matador's Patrick Amory. "The size and presence of the artwork, the division into sides, the better sound quality, above all the involvement and work the listener has to put in, all make it the format of choice for people who really care about music."

Yup, yup and yup.

It's Up to Us

Radiohead has a new album that you can download - and choose how much you pay. Alternatively, it has a CD version, two vinyl records, an enhanced CD, artwork, photos and lyrics, all supplied in a hardback book and slipcase for £40. Oh, and you get the download thrown in for free.

In other words, as I've said many times before, the digital is the marketing for the analogue, which is where you make your money (since it's currently hard to make perfect copies of analogue goods).

This is the future - it's just unevenly distributed. Let's hope people support this move and that the future spreads.