It's Up to Us
Radiohead has a new album that you can download - and choose how much you pay. Alternatively, it has a CD version, two vinyl records, an enhanced CD, artwork, photos and lyrics, all supplied in a hardback book and slipcase for £40. Oh, and you get the download thrown in for free.
In other words, as I've said many times before, the digital is the marketing for the analogue, which is where you make your money (since it's currently hard to make perfect copies of analogue goods).
This is the future - it's just unevenly distributed. Let's hope people support this move and that the future spreads.
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4 comments:
Thanks for blogging about this.
I like innovation.
There were many *yelps* a month or so ago after Prince *gave away* his latest CD via the Sunday Mail and how this would be killing music etc. etc.
Kudos to the likes of Prince & Radiohead and many other bands/artists for beaking away from tradition.
Absolutely; it's starting to happen....
My best friends are huge Radiohead fans.
They paid for their download copy and shared this with me the day it was released.
It's a belter of recording I have to say.
Way to go.......
Early indications are that the move has been a huge success - let's hope it inspires others.
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