29 October 2007

Willy Nilly, Ageing Rocker Gets With It

Sir Cliff Richard, Tony's bosom pal, was one of the leading, er, lights in the effort to extend the sound copyright to a mere 95 years, instead of the current 50. Happily, that failed, but it's nonetheless surprising to see the music of the said musical knight being used for a nice bit of innovative thinking from EMI, one of the few music companies that seems to get it:

Benefiting from one of the first new digital directions from the new owners of EMI, from today, his latest album Love, The Album, goes for sale via online pre-order at £7.99 - with the price dropping the more fans make the purchase. The collection has a floor minimum of £3.99 and, no matter when a customer pre-ordered, they'll only pay the lowest final price.

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