"Piracy Law" Cuts *Traffic* not "Piracy"

This story is everywhere today:

Internet traffic in Sweden fell by 33% as the country's new anti-piracy law came into effect, reports suggest.

Sweden's new policy - the Local IPRED law - allows copyright holders to force internet service providers (ISP) to reveal details of users sharing files.

According to figures released by the government statistics agency - Statistics Sweden - 8% of the entire population use peer-to-peer sharing.

The implication in these stories is that this kind of law is "working", in the sense that it "obviously" cuts down copyright infringement, because it's cutting down traffic.

In your dreams.

All this means is that people aren't sharing so much stuff online. But now that you can pick up a 1 Terabyte external hard drive for less than a hundred quid - which can store about a quarter of a million songs - guess what people are going to turn to in order to swap files in the future?

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Visualising the Net

I live on the Net - well, almost. I certainly like to think of myself as a citizen of that strange, disembodied place. And as such, I welcome ways of thinking about the landscape I inhabit virtually.

And along comes Akamai, one of the best-kept secrets in that land, with something splendid:

20% of the world's Internet traffic is delivered over the Akamai platform. We combine this global scope with constant data collection to construct an accurate and comprehensive picture of what's happening on the Internet. Bookmark this page to check the world's online behavior at any given moment -- How fast is data moving? Where's the most congestion? What events are causing spikes in Web activity?

Previously, only Akamai and our customers had access to this information. Now we're opening that window into the online universe.

Don't miss the wonderful real-time monitor, which shows you things like traffic, latency and attacks in your area. Fascinating.

Open Sensor Data

Imagine a world full of sensors, tasting, testing and reading. Imagine a world where all that data were completely open, to be used freely by anyone, for any purpose. It's coming:

the sensors will grab weather data like temperature, rainfall and wind speeds, but eventually the project designers plan to integrate such things as pollution detectors and traffic monitors.

What's new about the system, known as CitySense, is that the sensor information will be entirely open to the public over the Web. And people anywhere can sign up for a slot to run experiments on the network.

So while a local doctor could check whether an asthma patient lives in a neighborhood with high levels of dangerous particulates, another researcher could use the system to model, say, how temperature and air pressure vary over short distances in an urban environment.

Is the Great God Google Too Good?

A few weeks back I wrote about how that nice Mr. Google was sending me around 50% of my traffic to these 'umble pages. I have a confession to make: I was wrong, it's not 50%. It's more like 60%, going on 70% some days. In fact, if the graph of visitors sent to me by Google continues to climb at its current rate, I shall probably soon have the entire planet visiting every day.

And it seems I'm not the only one impressed by Google's ability to deliver what we used to called "eyeballs" in those good old Web 1.0 days. Here's what The Daily Telegraph's "digital editor" (impressive, I'm still analogue myself) says:

“The most important driver of all readers [to our site] is Google, except for people who know us and come directly. It plays a critical part of exporting our brand, particularly to the U.S.”

At least I don't seem to have sunk quite so low as The Times, which

“is training journalists to write in a way that makes their articles more likely to appear among Google’s unpaid search results.”

Maybe Google is becoming a little too efficient at this game - to the extent that it's warping the world it's supposed to be serving.

Privacy Policy

As part of my exploration of Google, I've signed up for Google Analytics. This means that these pages now collect some anonymous traffic data - nothing personal. For the same reason, the site will ask whether it can set a cookie (one of Netscape's more enduring legacies). If you don't want one on your computer, just refuse: it won't make any difference to your access.