Is the Great God Google Too Good?

A few weeks back I wrote about how that nice Mr. Google was sending me around 50% of my traffic to these 'umble pages. I have a confession to make: I was wrong, it's not 50%. It's more like 60%, going on 70% some days. In fact, if the graph of visitors sent to me by Google continues to climb at its current rate, I shall probably soon have the entire planet visiting every day.

And it seems I'm not the only one impressed by Google's ability to deliver what we used to called "eyeballs" in those good old Web 1.0 days. Here's what The Daily Telegraph's "digital editor" (impressive, I'm still analogue myself) says:

“The most important driver of all readers [to our site] is Google, except for people who know us and come directly. It plays a critical part of exporting our brand, particularly to the U.S.”

At least I don't seem to have sunk quite so low as The Times, which

“is training journalists to write in a way that makes their articles more likely to appear among Google’s unpaid search results.”

Maybe Google is becoming a little too efficient at this game - to the extent that it's warping the world it's supposed to be serving.