Showing posts with label openads. Show all posts
Showing posts with label openads. Show all posts

20 November 2008

OpenX: the Unknown Variable

The open source company OpenX, which is behind the free ad server of the same name, is something of a mysterious beast. It's not that well known, even though it's one of the few open source companies that was founded in the UK. Things have not been helped by the fact that it has gone through so many names changes - phpAds, phpAdsNew, MaxMediaManager, Openads – that it's been hard to keep up. It's also something of wonder that it operates in a market where the main competitor is Google – and yet survives. And finally, there is the issue of why on earth it choose to drop that perfectly clear and memorable Openads moniker for the current name, OpenX, which sounds more like some kind of men's deodorant....

On Open Enterprise blog.

16 January 2008

27 July 2007

Opening Up Advertising

As the post below indicates, one reason that open content strategies are working is that online advertising is increasingly profitable (just ask Google). Further proof that advertising is evolving rapidly is the rise of OpenAds, one of open source's better-kept secrets. Here's a piece by Matt Asay with some useful background:

OpenAds is one of the most interesting open source projects/companies on the planet. Period. It's an open source ad server. Like Doubleclick without the lock-in or fees. In other words, open source. 100% GPLv2. I guess it should be no surprise that the world's most popular ad server, powering Web 2.0 business models, is open source, just as the LAMP stack is the technological basis for Web 2.0 sites/services.

Amazingly, OpenAds is British, too.

13 June 2007

An Opening for OpenAds

Business open source just keeps on getting stronger:

Openads, a supplier of free software used by Web sites to manage online ad campaigns, has received $5 million in initial funding, bolstering it to prepare for increasing competition globally with Google Inc.

...

London-based Openads was founded as a grassroots, open-source software development project in 1999. It has signed up 25,000 Web site publishers in more than 100 countries and 20 languages.