Showing posts with label consumer electronics show. Show all posts
Showing posts with label consumer electronics show. Show all posts

09 January 2007

Afforesting the Dell

Blige, I thought, Mikey's seen the light:

In a speech today at the Consumer Electronics Show here, Mr. Dell urged the electronics industry to foster the planting of trees in order to offset the impact of their devices’ energy consumption on the environment.

Bless yer, guvnor, you're a gent.

Oh, but wait:

He said Dell, the computer company he founded, would begin a program called “Plant a Tree for Me,” asking customers to donate $2 for every notebook computer they buy and $6 for every desktop PC. The money would be given to the Conservation Fund and the Carbonfund, two nonprofit groups that promote ways to reduce or offset carbon emissions, to buy and plant trees.

...

Dell intends to cover the administrative costs of the program. Mr. Dell was not able to estimate those costs.

I see: Mike Dell thinks planting trees to offset the energy that computers consume is such a great idea he's asking his customers to pay for it. Of course, it's not that Dell's company causes any damage to the environment independent of the energy its computers use.

But there again, I suppose poor old Mikey couldn't really afford to put his hand in his own pocket since he is getting a bit short of a bob or two, now that he's down to his last $17 billion.