24 April 2006

Wikis, Wikis, Everywhere...

...Nor any stop to think.

The New York Times reports on the rash of wikis that are appearing on e-commerce sites. I've already mentioned the one that's popped up on Amazon, as well as that on Chinesepod.

But I really can't see this as turning into a general component of any old shopping site. Unless there is a clear benefit for users to contribute to this communal effort - and for most e-commerce sites there isn't - then customer reviews, which at least allow people to express themselves, seems the better approach.

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