Nonplussed by Non-Commercial

One of the vexed issues in the world of Creative Commons licensing is what, exactly, is meant by "non-commercial" use. In an attempt to clarify things, the Creative Commons people have commissioned a study, which has now appeared. Here are some of the highlights according to the press release:

Creative Commons noncommercial licenses preclude use of a work “in any manner that is primarily intended for or directed toward commercial advantage or private monetary compensation.” The majority of respondents (87% of creators, 85% of users) replied that the definition was “essentially the same as” (43% of creators, 42% of users) or “different from but still compatible with” (44% of creators, 43% of users) theirs. Only 7% of creators and 11% of users replied that the term was “different from and incompatible with” their definition.

Other highlights from the study include the rating by content creators and users of different uses of online content as either “commercial” or “noncommercial” on a scale of 1-100, where 1 is “definitely noncommercial” and 100 is “definitely commercial.” On this scale, creators and users (84.6 and 82.6, respectively) both rate uses in connection with online advertising generally as “commercial.” However, more specific use cases revealed that many interpretations are fact-specific. For example, creators and users gave the specific use case “not-for-profit organization uses work on its site, organization makes enough money from ads to cover hosting costs” ratings of 59.2 and 71.7, respectively.

On the same scale, creators and users (89.4 and 91.7, respectively) both rate uses in which money is made as being commercial, yet again those ratings are lower in use cases specifying cost recovery or use by not-for-profits. Finally, both groups rate “personal or private” use as noncommercial, though creators did so less strongly than users (24.3 and 16.0, respectively, on the same scale).

In open access polls, CC’s global network of “friends and family” rate some uses differently from the U.S. online population—although direct empirical comparisons may not be drawn from these data. For example, creators and users in these polls rate uses by not-for-profit organizations with advertisements as a means of cost recovery at 35.7 and 40.3, respectively—somewhat more noncommercial. They also rate “personal or private” use as strongly noncommercial—8.2 and 7.8, respectively—again on a scale of 1-100 where 1 is “definitely noncommercial” and 100 is “definitely commercial.”

I hope you got all that, for I certainly didn't. All that comes across to me from these figures is that "non-commercial" is so fluid a concept as to be useless.

The Creative Commons people rather created a rod for their own backs when they allowed this particular licence, which was bound to problematic. Indeed, it's striking that the GNU GPL, which doesn't allow this restriction, avoids all these issues entirely. Probably too late now to do anything about it...other than commissioning surveys, of course.

Follow me @glynmoody on Twitter or identi.ca.