Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

24 April 2006

Wikis, Wikis, Everywhere...

...Nor any stop to think.

The New York Times reports on the rash of wikis that are appearing on e-commerce sites. I've already mentioned the one that's popped up on Amazon, as well as that on Chinesepod.

But I really can't see this as turning into a general component of any old shopping site. Unless there is a clear benefit for users to contribute to this communal effort - and for most e-commerce sites there isn't - then customer reviews, which at least allow people to express themselves, seems the better approach.

19 April 2006

Amazon Plays Tag, Blog and Wiki

For all its patent faults, Amazon.com is one of my favourite sites. It has repeatedly done the right thing when mistakes have been made with my orders, to the extent that I can even forgive them for doing the wrong thing when it comes to (IP) rights....

So I was interested to see that Amazon.com now lets users add tags to items: I first noticed this on Rebel Code, where some public-minded individual has kindly tagged it as open source, free software and linux. Clicking on one of these brings up a listing of other items similarly tagged (no surprise there). It also cross-references this with the customers who used this tag, and the other tags that are used alongside the tag you are viewing (a bit of overkill, this, maybe).

I was even more impressed to see a ProductWiki at the foot of the Rebel Code page (it's rather empty at the moment). This is in addition to the author's blog (which I don't have yet because Amazon insists on some deeply arcane rite to establish I am really the Glyn Moody who wrote Rebel Code and not his evil twin brother from a parallel universe). Mr. Bezos certainly seems to be engaging very fully with the old Web 2.0 stuff; it will be interesting to see how other e-commerce sites respond.

04 March 2006

The Amazing Amazon Mechanical Turk

OK, so I may be well behind the times, but I still found this rather amazing when I came across it. Not so much for what it is - a version of Google Answers - but for the fact that Amazon is doing it.

Google I can understand: its Answers service is reaching the parts its other searches cannot - a complement to the main engine (albeit a tacit admission of defeat on Google's part: resorting to wetware, whatever next?). But Amazon? What has a people-generated answer service got to do with selling things? Come on Jeff, focus.

Cool name, though.

01 March 2006

Higgins: Social Web, Social Commerce

Identity is a slippery thing at the best of times. On the Internet it's even worse (as the New Yorker cartoon famously encapsulated). But identity still matters, and sorting it out is going to be crucial if the Internet is to continue moving into the heart of our lives.

Of course, defining local solutions is easy: that's why you have to remember 33 different passwords for 33 different user accounts (you do change the password for each account, don't you?) at Amazon.com and the rest. The hard part is creating a unitary system.

The obvious way to do this is for somebody to step forward - hello Microsoft Passport - and to offer to handle everything. There are problems with this approach - including the tasty target that the central identity stores represent for ne'er-do-wells (one reason why the UK Government's proposed ID card scheme is utterly idiotic), and the concentration of power it creates (and Microsoft really needs more power, right?).

Ideally, then, you would want a completely modular, decentralised approach, based on open source software. Why open source? Well, if it's closed source, you never really know what it's doing with your identity - in the same way that you never really know what closed software in general is doing with your system (spyware, anyone?).

Enter Higgins, which not only meets those requirements, but is even an Eclipse project to boot. As the goals page explains:

The Higgins Trust Framework intends to address four challenges: the lack of common interfaces to identity/networking systems, the need for interoperability, the need to manage multiple contexts, and the need to respond to regulatory, public or customer pressure to implement solutions based on trusted infrastructure that offers security and privacy.

Perhaps the most interesting of these is the "multiple contexts" one:

The existence of common identity/networking framework also makes possible new kinds of applications. Applications that manage identities, relationships, reputation and trust across multiple contexts. Of particular interest are applications that work on behalf of a user to manage their own profiles, relationships, and reputation across their various personal and professional groups, teams, and other organizational affiliations while preserving their privacy. These applications could provide users with the ability to: discover new groups through shared affinities; find new team members based on reputation and background; sort, filter and visualize their social networks. Applications could be used by organizations to build and manage their networks of networks.

The idea here seems to be a kind of super-identity - a swirling bundle of different cuts of your identity that can operate according to the context. Although this might lead to fragmentation, it would also enable a richer kind of identity to emerge.

As well as cool ideas, Higgins also has going for it the backing of some big names: according to this press release, those involved include IBM, Novell, the startup Parity Communications (Dyson Alert: Esther's in on this one, too) and the Berkman Center for Internet & Society at Harvard Law School.

The latter is also involved in SocialPhysics.org, whose aim is

to help create a new commons, the "social web". The social web is a layer built on top of the Internet to provide a trusted way to link people, organizations, and concepts. It will provide people more control over their digital identities, the ability to more easily find other people and groups, and more control over how they are seen by others across diverse contexts.

There is also a blog, called Social Commerce, defined as "e-commerce + social networking + user-centric identity". There are lots of links here, as well as on the SocialPhysics site. Clearly there's much going on in this area, and I'm sure I'll be returning to it in the future.

02 February 2006

The Mesh Behind the Mash

Great article by Jack Schofield on mashups. The journalistic detail it brought to this amorphous and currently very trendy Web 2.0 idea helped me understand something that I'd vaguely realised before, but hadn't fully been able to articulate.

The reason that so many mashups use Google Earth (aside from the fact it's a clever application and freely available) is that to bring together information from different sources you need something in common - a kind of peg on which to hang the data. Location is a very natural peg to choose, since everybody carries around in their heads a representation of the physical world, which they use to navigate through it. Moreover, we instinctively use it for our own mashups - the experiences and knowledge of life that are tied to locations. Google Earth therefore provides a convenient and very natural mesh for mashed-up online data.

In fact, it's hard to think of any other mesh that combines such fine granularity with this ease of comprehension. Perhaps something similar could be done with time (which, anyway, is simply the fourth dimension, and very similar to space) or Wikipedia entries (or subsets of them), since the latter are effectively a mesh for the non-physical world of ideas.

Update: I've now come across this interesting matrix of mashups. It shows that Google Maps is indeed the most popular mesh; others include Amazon, Del.icio.us, Flickr and Technorati.

31 January 2006

Words - Fail - Me

Amazon is being accused of infringing someone's patents.

For inventing a Web registration system.

What can you say?

09 January 2006

Google: Friend or Foe?

"Don't Be Evil" is the company motto: but is Google for us or against us?

I'm not talking about justifable concerns that it knows far too much about what interests us - both in terms of the searches we carry out and (if we use Gmail) the correspondence we send and receive. This is a larger issue, and relates to all the major online companies - Microsoft, Yahoo, even Amazon - that mediate and hence participate in much of our lives. What concerns me here is whether Google can be considered a friend of openness.

On the one hand, Google is quite simply the biggest open source company. Its fabled server farm consists of 10,000s/100,000s/1,000,000s (delete as applicable) of GNU/Linux boxes; this means that anyone searching with Google is a GNU/Linux user.

It has a growing list of code that it has open-sourced; it has sponsored budding hackers in its Summer of Code programme; and it keeps on acquiring key open source hackers like Guido van Rossum (inventor of Python) and Ben Goodger, (Firefox lead engineer).

On the other hand, Google's software is heavily weighted towards Microsoft Windows. Programs like Google Earth and Picasa are only available under Windows, and its latest, most ambitious foray, the Google Pack, is again only for Microsoft's operating system. This means that every time Google comes out with some really cool software, it is reinforcing Microsoft's hold on the desktop. Indeed, we are fast approaching the point where the absence of GNU/Linux versions of Google's programs are a major disincentive to adopt an open source desktop.

This dilemma is unlikely to be resolved anytime soon, since Google clearly wants to serve the largest desktop market first, while drawing on the amazing price-performance of free software for its own computing platform.

But there is another area where it has the chance to play nice with openness, one that does not require it to come down definitively on one side or the other of the operating system world.

Another Windows-only product, Google Talk, is the subject of a lawsuit alleging patent infringement. However, closer examination of the two patents concerned, Patent Number 5,425,085 - "Least cost routing device for separate connection into phone line" - and Patent Number 5,519,769 - "Method and system for updating a call rating database", suggests that one of the best ways Google could show that it is a friend of both open source and proprietary software is by defending itself vigorously in the hope that the US Patent system might start to be applied as it was originally envisioned, to promote innovation, not as an easy way of extracting money from wealthy companies.

Update 1: Google has come out with a Mac version of Google Earth. It's a start.

Update 2: There are rumours about Google working on its own desktop GNU/Linux. Frankly, I'll believe it when I see it: it's a poor fit with their current portfolio, and the margins are terrible.

Update 3
: Comfortingly, these rumours have now been scotched.