Urgent: Please Write to your MEPs in Next Hour

There's a big “plenary vote” in the European Parliament at 11.30 local time (10.30 UK time). This is great opportunity for MEPs to sign the Written Declaration 12 on ACTA, which basically says the European Parliament is very unhappy with ACTA.

If you can, please write a short note to your MEPs asking them to support that declaration *now*. Here's what I've written:

I believe that there is a plenary vote today: I am writing to ask you to take that opportunity to sign the Written Declaration 12 on ACTA, which I feel is an important document that deserves your support for the sake of the European electorate and European democracy.

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Big ACTA Leak: Full Consolidated Text

La Quadrature du Net has obtained another ACTA document - and it's a biggie, but at the moment only a 56-page PDF. You can help convert it into text.

But what's really striking to me, as someone who has been covering this area for 18 months now, is how the rate of leaks is increasing: the more leaks there are, the more we get. It's a bit like those slow-motion scenes in films where the dam begins to break slowly, and then more and more cracks appear until finally - transparency.

So, let's keep those leaks coming, please.

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Free Software's Secret Patent Weapon

Yesterday I was warning about the threat that the super-troll Intellectual Ventures represents. To provide some balance, here's a surprisingly upbeat piece from Samba creator Andrew Tridgell on how to read software patents. It's incredibly well done, and I recommend it to everyone. But what really struck me was the concluding section that suggested that free software actually has a secret weapon when it comes to software patents: its community.

On Open Enterprise blog.

Free Software's Second Era: The Rise and Fall of MySQL

If the first era of free software was about the creation of the fully-rounded GNU/Linux operating system, the second saw a generation of key enterprise applications being written to run on that foundation. Things got moving with the emergence and rapid adoption of the LAMP stack – a term coined in 1998 - a key part of which was (obviously) MySQL (the “M”).

On The H Open.

What Was Gordon Brown Thinking this Morning?

It's a measure of how far digital technology has entered our lives that Gordon Brown should get up at some ungodly hour this morning in order to give a major speech devoted entirely to “Building Britain’s Digital Future”. Even more extraordinary is that it includes passages like this:

On Open Enterprise blog.

Saint Tim Berners-Lee

Here's a fine piece of hagiography, with a really excellent conclusion that touches on those diabolical software patents:

The founders of Google and Microsoft have made their fortunes out of the world wide web, as have numerous other dot-com entrepreneurs. Sir Tim, though, has never cashed in on his brilliant idea. He doesn’t have a yacht or a mansion or a private jet. But neither does he have any regrets about his lack of wealth.

“I couldn’t have made a fortune even if I’d wanted to,” he says. “If I’d patented my idea and tried to make money, other people would have just set up rival networks and it wouldn’t have worked. The web only happened because everyone pulled together.”

Beatific Berners-Lee.

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Beware the King of the Trolls

If you haven't heard of Intellectual Ventures, you will do. Set up by ex-Microsoftie Nathan Myhrvold, with investments from Microsoft among others, it is basically a patenting machine – filing and buying them in huge quantities. Note that it doesn't actually *use* these patents – except to threaten people with. In other words, Intellectual Ventures is a patent troll – or, rather the King of the Patent Trolls.

On Open Enterprise blog.

Open Source's (Not-so-)Secret Sauce: Modularity

Why does open source succeed? Apart, that is, from the fact that it is created by huge numbers of amazingly clever and generous people? Or, put another way, what is a key ingredient that must be present for the open source methodology to be applicable to other spheres?

Modularity.

If the stuff to hand isn't modular, you can't really share, because your stuff isn't compatible with other people's stuff. If it isn't modular, you can't share out tasks and scale. If you can't share out tasks, you can't have people working independently, at their own pace and in their own way, which means the project isn't really open. If it isn't modular, you can't swap in some new elements while leaving everything else untouched, which means no "release early, release often", no experimentation, no rapid evolution. Modularity is indispensable.

I think that's why open source hardware has singularly failed to take off. It's difficult to make bunches of atoms modular in the way that bunches of bits are (at least until we have general 3D printers, in which case we're done...)

But could there be a way of introducing that modularity at a higher level so as to enjoy the benefits outlined above? I do believe there is, and with hindsight, it was pretty obvious (er, so why didn't I think of it?). It's called OpenStructures:

The OS (OpenStructures) project explores the possibility of a modular construction model where everyone designs for everyone on the basis of one shared geometrical grid. It initiates a kind of collaborative Meccano to which everybody can contribute parts, components and structures.

As you can see, the clever people behind this project have the magic word "modular" in there. Specifically, they have devised a very simple grid system that ensures that things fit together, even when they're made by different people at different times and for different purposes. Significantly, the grid is based on binary multiples and subdivisions:

If you choose to apply the OS grid for the dimensions of a part, at least one of the measurements of this part (length, wideness and thickness or height) should correspond to either 0,125cm / 0,25cm / 0,5cm / 1cm / 2cm and multiples of 2cm in order to be compatible with other parts. (see part examples)

What's really impressive about this project is not just this insight into the modularity of elements, but the completeness of the vision that results. For example, there is an explicit hierarchy of elements, starting from OS Parts, which combine to form OS Components, from which are made OS Structures, and finally OS Superstructures.

It's an amazing vision, and I think it could have a major impact on the world of open source hardware, at least of this particular construction-set type. If you want to see some of the exciting objects that have already been created, don't miss the fab photos on the project's blog. (Via @opensourcerer.)

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To: EC's Directorate General for Trade

Without much fanfare, the European Commission has arranged an "ACTA Stakeholders’ Consultation Meeting". Of course, the big problem is that it's in Brussels, and few of us can afford to take a day off work to attend - unless we are professional lobbyists, of course, who get *paid* huge sums to attend.

However, it is still possible to make some comments on ACTA, since

Those unable to participate in the meeting and/or wishing to present their positions in writing may send their comments to TRADE-ACTA-MEETING@ec.europa.eu , no later than 22 March 2010.

So if you have a few minutes to spare this afternoon, I urge you to drop the EC's Directorate General for Trade a short note to let them know what you think. Here's mine:

Unfortunately, I won't be able to attend the ACTA Stakeholders’ Consultation Meeting; but I shouldn't need to. If the Internet has taught us anything, it is that such processes can – and should – be opened up to all using this wonderful democratising tool. By resorting to such traditional meetings, the European Commission makes it difficult for ordinary people with jobs (to say nothing of those who are unemployed) from attending and thus voicing their opinions. Instead, it will be the usual well-funded lobbyists who turn up and pack the meeting, crowding out the few who represent the hundreds of millions of ordinary EU citizens.

So my comment really comes down to this: we need full transparency for the ACTA negotiations, with all of the drafts released as and when they are modified, along with all other related documents, so that all of us can participate in this crucially important process. This is not some ancillary facet that can be tacked later, but is absolutely central. If other partners won't agree to transparency, then the EU should simply refuse to negotiate further, since there is no reason why such drafts should not be open for all to discuss – unless, of course, there is something in them that certain participants want hidden until the negotiations have been concluded and can be presented as a fait accompli.

ACTA negotiations without transparency are simply a continuation of the bad old days of closed-door meetings of cosy insider groups to the detriment of ordinary citizens. If the EU is truly to represent the citizens of Europe, it must definitively turn its back on that unrepresentative system, and place openness and transparency at the heart of everything it does.

If it does not, voters' disenchantment with politics will grow, and the already-gaping chasm between the politicians and the people will widen, until our nominal representatives find themselves increasingly alienated from the electorate. That would have dire consequences not just for politicians, but for European democracy itself.

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Bye-Bye Bluefin Tuna

So, the Convention on International Trade in Endangered Species (CITES) rejected international trade restrictions on northern bluefin tuna, thus probably consigning it to extinction, and removing a key predator from the oceans, with who knows what knock-on effects.

Here's a certain Hisao Masuko, of the Japan Tuna Fisheries Cooperative Association, referring to the proposal to add the bluefin tuna to the CITES list of endangered species, which failed largely because of Japan's lobbying against it:

This could set a dangerous precedent. The list could grow to include yellowfin and bigeye tuna, as well. If nothing is done, we won't have any tuna at Tsukiji fish market.

Presumably you have to take a special stupidity test in order to become spokesperson for this organisation.

Sharing Ideas about Open Philanthropy

As regular readers of this blog will know, for the last five years or so I have been tracking the diffusion of the ideas behind open source into other spheres. I'm particularly interested to see what does and does not translate easily to other domains.

Here's another application: open philanthropy. Although something called the Open Philanthropy Exchange has been around for ten years, I think this is something different, not least because people's understanding of openness and sharing have moved on enormously in that time:

# Open sharing of ideas in philanthropy serves us all as we seek to solve shared problems.

# We need a Freedom of Foundation and Nonprofit Information Act. These organizations are tax-privileged data repositories. As such, their tax privileges should be linked to the degree they openly share and contribute the information, data, and knowledge that they produce for the public good.

# Openness extends to the interoperability of data - ours and others. Efforts to open government reporting, data sharing from municipalities and states, and open access to public records on donations, nonprofit filings, and public funding sources are all in the best interest of solving social problems.

# Experimenting with openness will show us what works. The Sunlight Foundation's recent "datajams" and Sunlight Live coverage of the health care reform discussions are a great working example of what information matters to whom, about what, and when.

# The ability and expectations of open-ness are changing. These new expectations will change what transparency really looks like and how it works (Here's one version - the Cycle of Transparency). Philanthropy can guide this or react to it, but it can not ignore it.

# Open matters to communities.

There's also this important point:

One of the things we've learned from the open source software movement is that codes of professional practice matter - the early licensing efforts to create code that developers could access, use, improve, and share again are critical to how software development happens. We need similar codes of professional conduct and practice in philanthropy.

It's a work in progress, and it will be fascinating to see how it developers. Good luck to all concerned.

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Spotify: Make Money with Analogue Scarcity

This isn't another post about Spotify: it's a perceptive comment made by the company's CEO during an interview:

Q: We’ve heard services like Spotify people say “oh no we’re not going to buy music any more”. The idea of geting people to play a monthly fee, that seems promising. Why would someone buy something?

A: I think we’re going that route. But we find that music I really love, I tend to want to buy it. Not necessarily a plastic disk, but a special edition for an artist I really like, I’m more than happy to pay $100 for a box set with a t-shirt in it, liner notes. Another person may be willing to pay for a live edition with extended tracks. Or pay for a live concert experience. The reality of the music industry today is that there isn’t one biz model. It’s about figuring out how to use downloads, streaming, promotion, ticketing, all these things. I don’t think streaming music is stream.. with Spotify people label us ‘free’ music. But people pay, either with time (adverts, which are targeting), or actually paying for the service.

Of course, this is exactly what many of us have been saying for a while, and it's good that someone behind one of the more interesting new offerings seems to get this.

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Why the ICC Report Makes Me Ick

I have restrained myself from writing much about the ICC's "Building a Digital Economy" report, because I knew it would make me too cross. Fortunately, someone who is rather calmer me than me has done a better job than I would with some careful, rigorous analysis.

I urge you to read the whole thing, since it points out really well the huge holes in the report's logic and methodology. But there's one paragraph I'd like to pull out:

Most telling is the fact that the ICC report states that cinema ticket sales are also dropping, and seems to blame piracy for that. However, the MPAA has recently reported that global ticket sales are at an all-time high, with a global increase of 30% since 2005! More importantly, there is a lot of investment going into the industry, which indicates that it is very healthy. The MPAA reports that the number of digital 3D screens in Europe has grown from 0 in 2005, to 3,495 in 2009. That is hardly an industry affected by piracy.

I really think this is key: people are re-discovering both cinema and live music (something I've written about extensively on this blog). The fact that these are ignored is why the latest report is not just wrong, but completely wrong-headed. It perversely ignores the fundamental shifts in people's taste that the industry needs to understand and build upon.

And that's what really makes me sick: the fact that the media companies doesn't even want to acknowledge that it actually has a huge opportunity, but prefers instead to try to blame ordinary users for sharing and thus promoting their content.

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Eben Moglen - Freedom vs. The Cloud Log

Free software has won: practically all of the biggest and most exciting Web companies like Google, Facebook and Twitter run on it. But it is also in danger of losing, because those same services now represent a huge threat to our freedom as a result of the vast stores of information they hold about us, and the in-depth surveillance that implies.

Eben Moglen - Prof. of Law at Columbia and former General Counsel for the FSF. Vergrößern Better than almost anyone, Eben Moglen knows what's at stake. He was General Counsel of the Free Software Foundation for 13 years, and helped draft several versions of the GNU GPL. As well as being Professor of Law at Columbia Law School, he is the Founding Director of the Software Freedom Law Center. And he has an ambitious plan to save us from those seductive but freedom-threatening Web service companies. He explained to Glyn Moody what the problem is, and how we can fix it.

On The H Open.

Is Microsoft About to Declare Patent War on Linux?

Microsoft's comments on happenings outside its immediate product portfolio are rare, and all the more valuable when they do appear. Here's one from Horacio Gutierrez, “Corporate Vice President and Deputy General Counsel”, entitled “Apple v. HTC: A Step Along the Path of Addressing IP Rights in Smartphones.”

On Open Enterprise blog.

Speaking of Monsanto and Gene Patents...

And right on cue, like the catastrophe of the old comedy, comes some fresh news about Monsanto and its gene patents:

Monsanto Co., facing antitrust probes into its genetically modified seeds, may benefit from previous court rulings in which intellectual property rights trumped competition concerns, antitrust lawyers say.

Got that? Intellectual monopolies, as well as being inherently bad, are also a "Get Out of Jail Card" for companies breaking anti-trust law. Broken, or what? (Via @schestowitz.)

Where Do I Stand on GMOs?

I'm conscious that I've written a lot of negative posts about genetically-modified organisms on this blog. That might lead readers to believe I'm against them. That's not the case: I am naturally pro-technology, and GMOs are potentially an important tool for addressing many of the world's most pressing problems. But I have my concerns, and I was pleased to find that Salon's Andrew Leonard not only shares them, but has expressed them rather well:

I don't actually have a position on whether GMOs are by definition good or bad for the environment or human health or even the challenge of alleviating hunger in the developing world. My basic stance, in fact, is pro-science: I believe technological advances have greatly advanced human health and affluence, and will continue to do so, if properly regulated. My concern re GMOs has always stemmed from a profound skepticism that profit-seeking corporations can be trusted to responsibly serve the public good. One need look only at the constant stream of reports detailing unethical and criminal behavior by major pharmaceutical companies to realize that this is hardly a hypothetical concern.

In the case of GMOs we are dealing with a remarkable concentration of intellectual property ownership in just a handful of corporations. Like all well-endowed corporate actors, these companies do not shy from vigorously lobbying governments in favor of putting into place place legal frameworks that are designed to maximize profits and minimize caution.

Exactly: what worries me is the way that global companies are using GMOs, and the intellectual monopolies they represent, as instruments of power - particularly over poor farmers in developing countries - purely to bolster their market and financial positions. The sooner we can de-fang companies like Monsanto - for example by revoking gene patents - and explore the potential of GMOs in an objective and scientific manner, the better.

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Time to Learn from China on Open Standards?

One of the major battles under way in Europe is over open standards. As its name suggests, an open standard is one that is open to all, without restrictions or obstacles; anything less than that is just window-dressing.

On Open Enterprise blog.

Beethoven by Numbers

One of the reasons I am so excited by Spotify is that it is asymptotically approaching an online library of All Music. Even in its necessarily incomplete state, it offers amazing possibilities. For example, one of the key advantages of having all this stuff on tap is that it's possible to create playlists that mix and match in interesting ways.

Here's a great example: a playlist of Beethoven's works ordered by opus number. Now, I already have the Brilliant Classics boxed set of Beethoven's complete works on CD, but that's rather different. In particular, I can't move through the works by opus number easily.

Why might I want to do that? Well, it's an interesting journey through Beethoven's works - not strictly chronological, but historical in terms of what came out when. In particular, it lets me see at a glance all those odd little works that usually get overlooked - the opus 42, 105, 128 etc. that rarely pop up.

The other great thing about services like Spotify is that they let people share in interesting ways by passing on their playlists. It's a level above simply sharing the files themselves, and adds a richness to listening that is not otherwise easy to replicate. It's a hint of a world where all content is freely available online, and we can share and build on each other's insanely stimulating mashups.

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Does Quebec Hate Free Software?

I haven't been following all the ins and outs of this saga, but it looks like the Quebec government is getting unnecessarily heavy against the free software association FACIL ("Facil, pour l'Appropriation Collective de l'Informatique Libre" - nice: recursive acronym, too):

Quelques jours avant le début de la requête en audience opposant Savoir-Faire Linux et la Régie des rentes du Québec, le gouvernement Charest et le Centre des services partagés du Québec (CSPQ) a mandaté la firme d'avocats Tremblay Blois Mignault Lemay pour exiger le remboursement de 106,000.00 $ de frais de justice par FACIL, suite à une demande en justice qui a été rejetée par la Cour Supérieure et la Cour d'appel. Ce geste pourrait éventuellement entrainer la mise en faillite de FACIL.

[Via Google Translate: A few days before the start of the request for hearing opposing Savoir-Faire Linux and the Régie des rentes du Quebec, the Charest government and the Shared Services Center of Quebec (CSPQ) mandated law firm Tremblay Blois Mignault Lemay demanding reimbursement of $ 106,000.00 in legal fees by FACIL, following a judicial demand which was rejected by the Superior Court and Court of Appeal. This gesture might possibly cause the bankruptcy of FACIL.]

What's particularly disturbing here is that it looks like the regional government doesn't want anyone to question why it is going with proprietary software, and not giving free software a fair chance - that's doubly wrong. (Via @akaSassinak.)

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Power2010 Picks...Tony McNulty

Power2010 aims to highlight egregious cases of MPs damaging democracy and blocking its reform. For their first case, they have picked Tony McNulty, and I must say it couldn't have happened to a, er, nicer chap:

The former minister tried to hide his expenses from his constituents by voting to exempt Parliament from Freedom of Information. No wonder. His expenses revealed he'd been claiming for a second home, occupied by his parents, just miles from his primary residence forcing him to resign from government in disgrace.

His behaviour was made all the more galling by the fact that when in the Home Office he championed policies, such as ID card, designed to track, monitor and control the population. He has consistently stood for the old top-down politics of command and control and against reforms like a democratic House of Lords. That is why POWER2010 has selected McNulty as its first target in a nationwide effort to highlight the record of MPs who have opposed cleaning up and reforming our political system.

Great stuff. Just one question: why don't you put the letter's text in your Web page, using instead a great big image file? Just asking...

Anyway, there's a form you can fill in if you want to add your name to this letter. Thoughtfully, there's even a little space for that personal comment you've always wanted to send him....

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Why I Bother Acting on ACTA

As you may have noticed, I write quite a lot about ACTA. Indeed, I've been doing it for a comparatively long time: my first post on the subject was back in May 2008. So why do I bother?

Well, the fact that two years ago very few had heard of ACTA, whereas today many people know and care about it, is sufficient reason to carry on: it does make a difference, and people are starting to realise how serious this is. Moreover, hints like this suggest that making noise, even in that notorious echo-chamber that is the blogosphere, gets noticed in rarefied and exalted regions of power:

Recent informations have revealed to me that the worldwide anti-ACTA campaign is having an impact on EU officials, a number of which are following closely the highlights of the most well-known blogs and webs. This is a sign of the success of an effective public campaign that has forced the EU out of its bunker and into the open battlefield over the content of this important international agreement.

That's not to say that things are going swimmingly - they're not: the powerful are still powerful and hell-bent on getting their way. But we've come far, and we can go even further if we continue to acta on ACTA....

The Future of Advantage: Sharing and Serving

As I've noted before, I often find Umair Haque's posts a little, er, opaque. But either he's getting clearer (possible) or my brain is improving (unlikely), because I not only understand this one, I find its ideas comfortingly familiar:

The future of advantage is radically different from the past for a simple reason: because it's economically better. 20th century advantage focuses firms on simply extracting resources from people, communities and society — and then protecting what they extract. 21st century advantage focuses firms on creating new resources, and allocating them better. The former is useful only to shareholders and managers — but the latter is useful to people, communities, and society. The old Microsoft was useful to shareholders, but a lot less useful to society — and that's exactly how Google and Apple attacked it, and won.

This is just the open source way: give away your products, and make money from providing services - you know, things that *serve* people.

I do, however, have my concerns about the positive examples he chooses to illustrate his ideas:

The future of advantage:

Allocative. Google's advantage was built on allocating attention to content and ads better than its rivals. Google's real secret? Relevance, media's measure of how efficiently attention is allocated. Match.com is building an allocative advantage in, well, matching people with partners. Allocative advantage asks: are we able to match people with what makes them durably, tangibly better off — and can we do it 10x or 100x better than our rivals?

Creative. Apple's advantage is, of course, radically creative: built on creating insanely great stuff that turns entire industries upside down. Next month, the iPad promises to do what the iPhone and iPod did before it. The power's in the creativity, not just the technology: Apple's thinking different yet again. Creative advantage asks: is our strategic imagination 10x or 100x richer, faster, and deeper than our rivals?

But the ones he chooses in contrast are pretty significant:

And the past:

Extractive. Over two decades, Microsoft has honed its extractive edge, coming up with cleverer and cleverer ways to extract profits from customers and suppliers. But Microsoft's just a flea on Wall St's elephant — who mastered extractive advantage by finding ways to, ultimately, extract trillions from you, me, and our grandkids. Extractive advantage asks: how can we transfer value from stakeholders to us, 10x or 100x better than our rivals?

Protective. Think Microsoft's the master of 20th century advantage? Think again. Monsanto's Round-up Ready strategy protects genetically modified crops with proprietary herbicide that crops need to flourish. The result? A protective advantage: Monsanto's made sure that farmers are locked in to Monsanto as tightly as possible. Protective advantage asks: are buyers and suppliers locked in to dealing with us, 10x or 100x more tightly than to rivals?

Hmm, Microsoft and Monsanto, what a combination - and interestingly, it's the latter that is singled out as clearly the worse of the two (which is why I am writing increasingly about the company and its activities.)

Clever chap that Haque; now, if I could just understand him more often....

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Hollywood's Post-theatrical Problem, Isn't

There's a great piece in the Washington Post with the headline "The MPAA says the movie business is great. Unless it's lousy." This rightly points out that there is something funny going on in the film industry's view of itself.

On the one hand:

global box office receipts reached an all time high of $29.9 billion, an increase of 7.6% over 2008 and almost 30% from 2005. The U.S./Canada market reached $10.6 billion, an increase of more than 10%, and International receipts increased 6.3% to $19.3 billion in 2009 .... Ticket sales in the U.S. and Canada rose more than 5.5% from 2008, the first admissions increase in two years. Per capita ticket purchases in the U.S. and Canada also increased 4.6% to 4.3 tickets per person, the first significant increase since 2002.

On the other:

you wouldn't know that the movie business was doing so well from other MPAA announcements. Take, for instance, the December press release (PDF) in which MPAA chairman Dan Glickman suggested that unauthorized copies of movies were running the industry into the ground:

"Yet our industry faces the relentless challenge of the theft of its creative content, a challenge extracting an increasingly unbearable cost."

The writer then has the following key explanation:

Asked to clarify, MPAA spokesman Howard Gantman said the industry suffers the greatest damage from fraudulent copies (he said "piracy," but I disagree with that usage) in the post-theatrical markets -- video-on-demand, downloads, DVD and Blu-ray.

I love that "post-theatrical markets" phrase, but what I like even more is this amazingly clear illustration of what is happening in the film industry.

That is, the analogue side - ticket sales in the cinemas - is soaring, while the digital part - those "post-theatrical markets" - are on the way down. And that's absolutely inevitable, of course, because the scarcity is all on the analogue side, while the digital artefacts - downloads, DVDs and Blu-ray - have close to zero marginal cost (not so true for DVDs and Blu-ray, but close enough), so you'd expect their prices and profits to diminish.

In other words, the industry's own figures are a perfect confirmation that it needs to concentrate on the analogue side, and to regard the digital side as an incredibly efficient way to boost it. But somehow I don't think that's the message it's going to be taking home in the near future, more's the pity. (Via @rlancefield.)

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WikiPremed: Making Money from Free

The virtues of free are pretty inarguable, but advocating the open release of stuff inevitably begs the question: but how do you make a living from it? So it's always great to come across a *thriving* business built on giving stuff away, like WikiPremed MCAT Prep Course, "an open access comprehensive course in the undergraduate level general sciences".

Here's some background:

WikiPremed was created to make it easier for an intelligent, motivated person anywhere in the world to become a doctor. For premedical students in the United States, there is no better learning program than the WikiPremed MCAT Course for securing the level of mastery that earns a superior MCAT score. In addition to improving the accessibility of science education, the WikiPremed MCAT Course is an important contribution to educational design. This learning program teaches the physical and biological sciences within a unified curriculum, an approach developed over many years working closely with college students in small group teaching. The WikiPremed MCAT Course consists of twenty modules. Each module contains fifteen to twenty hours of videos and assignments. The resources here can be utilized as a stand-alone MCAT course or in combination with another course. There are no restricted areas on this website. You can study at WikiPremed for as long as you want. It is often useful to begin WikiPremed several months prior to beginning a live course to establish the conditions for the full realization of the potential of the live course within a more ambitious program.

And here's the key thing:

The WikiPremed MCAT Course is open access. There are no restricted areas. Although registration is free, when you find yourself relying on this site in a significant way for MCAT preparation, please make a one-time $25 Tuition Payment.

But that's not enforced, so there's always the risk that people won't pay. Happily many do, but more importantly, the site generates money from products that are complementary to the online content.

Given that many remain sceptical about the viablity of this approach, I emailed the creator of the site, John Wetzel, who filled me in on how things work:

Basically, the development of the WikiPremed content has been going on since 1994, and at this point, it is a very large body of work. I think it helps to look at the content from an object oriented programming model and think of the various modes of presentation as methods of the content objects. Everything is licensed creative commons attribution, and we make the online methods freely available, so for example, you can find the entire set of Physics Flash Cards online. We offer the printed versions of the things for which print may be appropriate for sale for a very reasonable price, and students do buy them because print has its own advantages. We put the whole set of physics cards online (three years of work!) and the students still buy the printed cards any way. Even if they want to support the work, I think they like to have a commercial arrangement and a simple value proposition.

There is one work, however, the Premedical Learning System, which sells for $32.95, where the advantages of the print version are so great, compared to the online presentations of the content, which are extensive, that we call the printed work 'essential' for the course, and it is definitely a good value. It's also a board game!

Students need printed study materials, and they get sick of the computer, so I definitely think there is room for creative commons educational content supported by print publications. I think there is an ethic to not holding content hostage to purchases, but I think there are commercial advantages to the open model as well. I don't doubt that the average customer at WikiPremed has 1000 page views before purchasing anything.

I am sure that if there were registration walls and missing chapters I would have fewer customers.

I'm not getting rich or anything, at this point, but it is working.

What's interesting here is that once again it's analogue goods that bring in the money, while the digital side does the marketing - a pattern that is emerging in many sectors.

But irrespective of the how, the simple fact of WikiPremed's success is good news: it means that Wetzel is likely to continue to offer his content for free, helping who knows how many impecunious students in the process; it also means that free content has another great case study showing how you can make money from giving stuff away.

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