09 September 2008

Not So Much Jaunty, As Jarring...

As we approach the launch of Ubuntu 8.10, it's time to create space for future plans, and so I'm writing to introduce you to The Jaunty Jackalope.

Jaunty, the code name for what will most likely become Ubuntu 9.04, will be the focus of our efforts from November through to April next year. We will be gathering forces in Mountain View on 8th - 12th December to survey the upstream landscape and finalize Jaunty plans, enjoying the excellent hospitality of Google and Silicon Valley's abundance of talent and innovation. The Ubuntu Developer Summit is the social and strategic highlight of each release cycle and it would be a great pleasure to welcome you there. Jono Bacon has written up a http://www.jonobacon.org/?p=1278 guide to sponsorship for those who would have a substantial amount to offer at the Summit.

So far, so good.

The Warrior Rabbit is our talisman as we move into a year where we can reasonably expect Ubuntu to ship on several million devices, to consumers who can reasonably expect the software experience to be comparable to those of the traditional big OSV's - Microsoft and Apple. The bar is set very high, and we have been given the opportunity to leapover it. It's a once-in-a-lifetime chance to shine, and we want to make sure that the very best thinking across the whole open source ecosystem is reflected in Ubuntu, because many people will judge free software as a whole by what we do.

Whaaaat? "Once-in-a-lifetime chance to shine"? Do we really need this kind of breathless marketing hype?

Look, Ubuntu is, in my 'umble experience, great; it's going to get better, no doubt. But honestly, I don't think what it faces is a "once-in-a-lifetime chance to shine". Perhaps Mr Shuttleworth needs to go back to space to get a better grip on the bigger picture here....

1 comment:

Roy Schestowitz said...

Good catch. Made me *LOL*.