Open Access Books from Bloomsbury Academic

Here's a fine open access initiative, but unusually, it's for books:

Bloomsbury Academic is a radically new scholarly imprint launched in September 2008.

Bloomsbury Academic will begin publishing monographs in the areas of Humanities and Social Sciences. While respecting the traditional disciplines we will seek to build innovative lists on a thematic basis, on issues of particular relevance to the world today.

Publications will be available on the Web free of charge and will carry Creative Commons licences. Simultaneously physical books will be produced and sold around the world.

For the first time a major publishing company is opening up an entirely new imprint to be accessed easily and freely on the Internet. Supporting scholarly communications in this way our authors will be better served in the digital age.

Let's hope it, er, blooms.