Free Cultural Works vs. Open Content

Now I wonder where they got the idea for this:

This document defines "Free Cultural Works" as works or expressions which can be freely studied, applied, copied and/or modified, by anyone, for any purpose. It also describes certain permissible restrictions that respect or protect these essential freedoms. The definition distinguishes between free works, and free licenses which can be used to legally protect the status of a free work. The definition itself is not a license; it is a tool to determine whether a work or license should be considered "free."

Here's a further hint:

We discourage you to use other terms to identify Free Cultural Works which do not convey a clear definition of freedom, such as "Open Content" and "Open Access." These terms are often used to refer to content which is available under "less restrictive" terms than those of existing copyright laws, or even for works that are just "available on the Web".

Now, who do we know that prefers the word "free" to "open"?