Blogging the Bloggable

No one has a better bird's eye view of the blogosphere than Dave Sifry, which means that his quarterly report on the same is unmissable. One comment in particular is worth noting.

In the context of the 50 million blog mark being reached on 31 July, he writes:

Will I be posting about the 100 Millionth blog tracked in February of 2007? I can't imagine that things will continue at this blistering pace - it has got to slow down. After all, that would mean that there will be more bloggers around in 7 months than there are bloggers around in total today. I shake my head as I am writing this - the only thing still niggling at my brain is that I'd have been perfectly confident making the same statement 7 months ago when we had tracked our 25 Millionth blog, and I've just proven myself wrong.

For the sake of being wrong, I'll stick my neck out and say that I think he will be reporting 100 million blogs in February next year. The reason is simple - literally.

Blogs are so simple to write, that I think practically everyone who has a Web site will convert unless they have very strong reasons - for example commercial ones - to stick with the free-form Web page. Everyone else - and that's billions of us - just needs a suitable bucket for pouring our thoughts into. And the more basic the bucket, the easier it is to use, and the more that will use it. If this thinking is correct, another 50 million - or even 100 million - blogs is not so hard to achieve.