18 August 2006

Half the Web 2.0 Story

Here's a clever idea: put together a list of the top 1000 or so Web 2.0 sites, ordered by traffic rank. What's included?

For our purposes, my definition is that most of these companies are, as the wikipedia says, sites that "let people collaborate and share information online in a new way." So, Google doesn't make the cut, because most of their traffic comes to their search engine. eBay is an "old" company, but the many-to-many nature of the site means that they do.

Sounds reasonable.

But what about the ranking the site uses? Well, that's according to Alexa traffic rank. Now, I'm a huge fan of Alexa, and even more of Mr. Alexa, Brewster Kahle.

But.

There's a big problem with Alexa's figures, in that they draw on the Alexa Toolbar, and the toolbar is only available for Internet Explorer (Alexa offers some alternatives for Firefox users, but they are not real substitutes). This means that the rankings are seriously skewed towards what the more conservative part of the online world does - precisely the last people you would ask about Web 2.0.

Only half the Web 2.0 story, then, but I suppose it's a start.

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