28 September 2006

You Say "Direct Economy", I Say "Web 2.0"

The Direct Economy:

In a system of direct democracy, sovereignty is lodged with the citizens - or at least, with those among them that choose to actively participate in the system. They can not only pick among prepackaged options (vote) or candidates (election) but they also can deeply co-shape the policy process. Switzerland is probably the strongest case: here new laws can be put forth, and even the Constitution modified, by citizens’ initiative. Translate that into business terms and we have a description of a system where consumers have a direct influence on what companies develop and produce for them. The more informed, opinionated and wired (socially connected) they are, the more they are likely to make use of this influence and to try to organize it - exactly as in a direct democracy system.

Sounds like a business using Web 2.0 to me. Still, good to see the memes spreading.

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