Googling World of Warcraft

WoW - or rather World of Warcraft - real search for a virtual world:

The Armory is a vast searchable database of information for World of Warcraft - taken straight from the real servers, updated in real time, and presented in a user-friendly interface. Since the Armory pulls its data from the actual game servers, it is the most comprehensive and up-to-date database on the characters, arena teams, and guilds of World of Warcraft in existence.

(Via Clickable Culture.)