17 April 2007

Flash: Now With Improved Evilness

I've always said that Flash was turning the Internet into television, and now here's the final proof I was right:

But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) - allowing copyright holders to require the viewing of adverts, or restrict copying.

"Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.

Content publishers are promised "better ways to deliver, monetize, brand, track and protect video content".

Interesting, of course, that no benefits for the user are mentioned here.

Pure evil.

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