27 April 2007

How Not to Get It, Part 4593

There's a wonderful story in the entertainment industry's local rag, Variety:

Young people prefer to download film and music illegally because they don't think that the biz is capable of giving bang for their buck.

An Edelman survey claims that more than a quarter of 18- to 34-year-olds in the U.K. and France would download film and music content illegally due to a lack of trust in the entertainment industry.

While technology companies rated highest in Edelman's report on levels of consumer trust among opinion elites, defined as educated, affluent and media informed, in France and the U.K., media and entertainment companies ranked behind only insurance companies in terms of the public's distrust.

What's interesting about this, is not just how much today's yoof really get what's going on - that they are being conned by the entertainment industry in terms of the products they are being offered (DRM, etc.) - but the spin put on all this by the industry and its servants:

"There is good news for the sector in that people do trust the companies to make entertainment content widely and legally available online," Becker said. "Now entertainment companies need to articulate they're providing value for money. I think we are witnessing that evolution."

Good news? Trust the companies?? Evolution??? Don't tell me: black is white, and up is down, too.

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