BBC: Bill's Broadcasting Corporation

You'd think they'd be a little more subtle about it, wouldn't you?

The BBC has hired another Microsoft executive in a shakeup of its digital media technology teams earlier this week.

The Register has learned that Jon Billings was appointed to a new team responsible for the development of the next generation of the BBC iPlayer earlier this week. He is a former program manager in Microsoft's digital media division.

Why don't they just rename it Bill's Broadcasting Corporation, and end the pretense of independence?