How Orange Can Become the Apple of Our Eye

Orange has repackaged some of its services for telecommuting workers into a portfolio called "Open Office."

And yet it doesn't think this might be confused with a certain office suite of a similar name:

A spokesman for Orange UK said that the telecommunications company's use of the name "Open Office" should not create any confusion because it did not refer to a software package, and the term was not yet a registered trademark in the U.K.

Well, maybe not, but how about this: as a gesture of goodwill, why doesn't Orange start offering links to (the other) OpenOffice.org on its site? It will cost it nothing, avoid confusion, and earn it plenty of brownie points with the free software world. Heck, it could even hook up its Open Office with users' PCs running copies of OpenOffice.org. What's not to like?