Brad the Impaler Goes for Google's Jugular

Nice little analysis, there, Brad:

The future of the Internet will be decided by developments in online advertising. Online advertising is rapidly emerging as the fuel that powers the Internet and drives our digital economy. Online advertising is already a $27 billion market. This is projected to double, to $54 billion, in the next four years alone. That is roughly equal to the size of America’s radio and television industries combined.

These changes are not only of tremendous economic importance, but have serious societal implications as well. Online ads will increasingly provide the economic foundation for a free press and for political life more broadly.

Update: Oh, and here's Google's own pitch - which, to my ears, sounds strangely like something that Microsoft could have written....