14 January 2008

De-Commodifying an Enclosed Commons

Confused? You will be:

in today’s world, the crush of branded meanings has become overwhelming. The cultural space is too cluttered with signifiers, and words are losing their credibility. And marketing itself is so ubiquitous that it is difficult for a super-elite establishment to convey that it is “above it all” -- grandly indifferent to the market. Clearly the next step is to de-commodify the product or service that was sold in the market, and previously belonged to the commons, and make it a proprietary gift! Ah, now that’s really luxury!

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