A Different View of Viewdle

Viewdle is a company that has been winning plaudits recently; I'm not so sure:

Viewdle is a facial-recognition powered digital media platform for indexing, searching and monetizing video assets. Viewdle automatically looks inside the video, frame-by-frame, to create a real-time index of true on-screen appearances with unrivaled accuracy and relevance. With multiple patents in preparation, we are quickly building the world’s largest people-in-video reference database.

"Monetizing video assets"? "Multiple patents"? Great. But I'm sure the British government will be interested in all that facial-recognition technology in order to build its own people-in-video reference database, and thus screw down UK society even more....