04 February 2009

Microsoft Issues "Microsoft on the Issues"

Here's an interesting site I'd missed:

Today we are launching "Microsoft on the Issues" to open another, more direct line of communication that will enable us to quickly and succinctly provide our perspective on the pressing technology matters of the day. We do not want this to be a one-way conversation. We want to create a transparent dialogue with readers and stakeholders. We want to enhance our participation in discussions that propel policy-making at local, national and international levels.

In the weeks and months ahead we’ll pay particular attention to the next wave in the computing revolution and its potential to use the power of software and the Internet in new ways to enhance choice for consumers, businesses and governments. We’ll share our thoughts on how this computing revolution can accelerate economic growth by enabling companies and individuals to increase productivity, collaboration and job creation. And we’ll outline the policy framework that we believe will give this next wave of computing the greatest chance of success

What I think this shows is that Microsoft recognises that it is losing the battle for the minds of the public, and wants to try to engage with more of them more directly. Put another way, it realises there are a lot of critical voices out there that are beginning to convince people there may be a reality beyond Microsoft's old mythology.

This will be a site to watch in the months to come, since it will function as a canary in the coalmine, flagging up those issues that Microsoft is most concerned about.

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