10 July 2007

The Right Way to Write Online

A great piece by Web usability guru Jakob Nielsen called "Write articles, not blog postings." It's extremely long and detailed - including Monte Carlo simulations - which in a sense is a proof of its own thesis: that experts are better off writing long, detailed features than joining in the mosh pit of the blogosphere.

I don't disagree with analysis, although personally I use blogging in quite a different way - part notebook, part marketing.

Also, am I the only person who finds it slightly ironic that Nielsen's own Web site looks, well, you know, ever-so slightly clunky?

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