30 July 2007

Let the Peoples Sing (Even if No One Listens)

Hey, music industry, I think the people formerly known as the audience are trying to tell you something:

Now in its fourth year, the survey - carried out by Entertainment Media Research in conjunction with media lawyers Olswang - found that 43% of UK consumers admitted to downloading music without paying for it, adding up to a hefty hike from 36% in 2006.


Commenting on the slowing growth of authorised downloads (up by just 15 per cent this year, compared to 40 per cent in 2006), Hart said that folks are donning their pirate’s hats and grabbing illegal downloads because official downloads are seen as too pricey.

The survey backs up that claim, with 84 per cent saying that older digital downloads should be made cheaper, while nearly half (48 per cent) said that they’d be happy to pay more for newer releases.

John Enser, Oslang’s head honcho of music, added: “The music industry needs to embrace new opportunities being generated by the increasing popularity of music on social networking sites. Surfing these sites and discovering new music is widespread with the latest generation of online consumers but the process of actually purchasing the music needs to be made easier to encourage sales and develop this new market.”

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