Second Life Goes Really Brazilian

In a significant sign that Second Life is beginning to expand beyond its early-user, largely anglophone base, the Internet arm of Brasil Telecom has announced that it is coming out with a localised version of Second Life this month.

The company estimates that there are currently 30 to 40 thousand Brazilians already active in Second Life, a number it hopes to double in the first year of operation. It also aims to help those currently using the English-language version to migrate to the new Brazilian client.

A separate arm of Brasil Telecom is being created purely for this venture; worryingly, the company behind it talks about "selling advertising inside the game". I don't think that's going to go down to well with the (virtual) locals....