The Google Highly Open Participation Contest?!?

Despite having the world's worst name, the Google Highly Open Participation Contest sounds a fine initiative:

Following on from the success of the Google Summer of Code program, Google is pleased to announce this new effort to get young people involved in open source development. We've teamed up with the open source projects listed here to give student contestants the opportunity to learn more about and contribute to all aspects of open source software development, from writing code and documentation to preparing training materials and conducting user experience research.

The Google Summer of Code programme seems to be flourishing, so extending it to younger hackers is a natural step. Moreover, the earlier people are exposed to the joys of free software, the more like they are to be converted.
(Via Dries Buytaert.)