Is That All? Or, From "e" to "Social"

Here's a sharp observation:

if not Enterprise 2.0, then what? The only other concept that seems to connect is "Social," though I'm conflicted about that prefix. It's obviously just as prevalent as "2.0" and more accurately descriptive, but the word "social" is often met with a raised eyebrow in the enterprise. "Social" sounds like it's about wasting time though I imagine with enough momentum, the term could be redefined (people take the word "Google" seriously). The whole nomenclature debate reminds me of the hype cycle that the prefix "e" traversed in the mid to late 1990s and some of the "e"-words survived. Regardless, it would appear that "Social" is the moniker of our time.