End of a (Dead Tree) Era

Ziff Davis, the tech/gaming media company that recently exited Chapter 11 bankruptcy, is now taking the brave but inevitable step of closing down the print version of PCMag to focus its energy on its growing PCMag online network of sites, led by flagship PCmag.com. The magazine, which was started in 1982, has a storied history, but its print base eroded over the years as its core brand of journalism—news you can use while shopping for computers—moved online. It cut back from bi-weekly to monthly earlier this year. PCMag, which literally invented the idea of comparative hardware and software reviews, at one time during the 80s averaged about 400 pages an issue, with some issues breaking the 500- and even 600-page marks, according to this Wikipedia history.

Indeed, as I well remember when I was Editor and Publisher of the first UK edition of PC Magazine at the beginning of the 1990s - before Ziff Davis spent enormous sums themselves trying to launch it here. I still remember the annual printers issue - which ran to hundreds of pages, filled with the most boring computer journalism known to mankind - with a kind of dread....