Open Source Marketing 2.0

Apparently, Benjamin Horst has succeeded in rustling up enough dosh to take out an ad for OpenOffice.org, along the lines of the big Firefox ad campaign. Well done, that man.

This is doubly good news. First, because OpenOffice.org will gain some useful publicity, and secondly, because it shows that the Firefox ad was not just a one-off. In this sense, these campaigns point the way for future open source marketing drives.