02 April 2008

Signs of the (Digital) Times

Readers of this blog will know that I am fascinated by the analogue/digital divide, and how the passage from one to the other causes all sorts of interesting problems:

Question: Why is eBay requiring sellers of digitally downloaded goods to list their items in the Classified Ads format?

Answer:
Most items that require digital delivery, once created, can be very easily replicated. This ease of replication creates the opportunity for sellers to list thousands of the same item in an attempt to manipulate the Feedback system. It also creates a perception that even legitimate sellers of Digital Goods are manipulating the Feedback system. This dynamic -- real and perceived -- undermines trust across the entire marketplace.

We understand that digital goods, by themselves, are not the cause of Feedback Manipulation, but clarity of policy and ease of enforcement require all digitally downloaded items to be offered via the Classified Ads format.

Tricky stuff this business in the absence of scarcity.... (Via Techdirt.)

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