No Free FT, No Comment

FT.com, the Internet version of the Financial Times, is instituting a new model for free and paid content on its website. Starting tomorrow, users will be able to access content on FT.com for free up to a total of 30 views per month. After 30 days, they will need to purchase a subscription in order to access more content.

I'm not quite sure whether these 30 views apply to all content or just the old premium content. In either case, I predict that eventually the FT will realise that it needs to make all of its content free if it wants to get the most benefit from it, not least in terms of linkage.