Google Profile Keeps a Low Profile

Google Profile is with us, just about:

A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you're all about. You control what goes into your Google Profile, sharing as much (or as little) as you'd like.

And here's the sting in the tail:

Use multiple Google products? Soon your Google Profile will link up with these as well.

In other words, despite its ultra low-profile launch, Google Profile will be the nexus of everything you do on Google.

Eeek.