Sell the Analogue

This is what the film industry *really* makes its money from:

new research suggests that the presence of other people may enhance our movie-watching experiences. Over the course of the film, movie-watchers influence one another and gradually synchronize their emotional responses. This mutual mimicry also affects each participant's evaluation of the overall experience -- the more in sync we are with the people around us, the more we like the movie.

Note, too, that this is not something you can download and copy....